Internship Report - Agency operator Essay Example | Topics and Well Written Essays - 1500 words

Internship Report - Agency operator - Essay Example This paper highlights the focus on a new area of UK, where there is no activity for AVIS auto rental. Further into the paper, it discusses the product design which will be useful to cater to the needs of the consumers of Oxford Street and generate revenues for the company. It then proceeds to focus on focus on the basic 4P’s of marketing – Product, Place, Promotion and Price. An effective pricing is very important in this case. There are multiple numbers of competitors that are buzzing around in UK, and have the potential to pick the same spot as a battlefield. So fixing a highly competitive and affordable price to occupy the share of minds amongst the consumers and high brand recall is very brilliant. The paper, further down the line, also focuses on ways and means to market the route and location of the service in order to make the consumers aware of its offerings. It also brings into focus the possible staffing of employees to maintain an efficient manpower base. And finally, it also discusses the operational details and aspects that are required and considered vital for the efficient delivery of the product. Contents Executive Summary 2 Market Overview 4 About the Company 4 Designing of the Product 5 Marketing Strategy 5 Product 5 Place 6 Promotion 6 ... Car Rental is a very profitable and popular business in the UK and western markets, as people with increasingly high disposable income and the ability to purchases the rental services are growing in number every year. The car rental industry is basically categorized on the basis of either location or by the type of customer availing the service (Researchandmarkets, 2010). The recent times have been a little challenging for the business of car rental in the UK. As per reports by various UK based market research agencies, the car rental industry suffered a setback during the year 2009 and the setback continued till then. The reason being is simple. Ever since the global economy went into a credit crunch, which was triggered by the collapse of the famed Lehmann Brothers, the spending on rental services worldwide took a hit. As a part of the picture, UK’s car rental agencies also suffered to some extent during that time. Around the year 2009, people all over the globe preferred to check their spending habits and preferred to save their finances instead of spending and splurging by going on holidays, tours or romantic getaways to foreign countries. This change in global consumer behavior shrank the profit margin for the car rental companies as there has been a significant decline in the amount of revenue that was being generated by providing rental services to the middle class tourists coming from various locations across the globe. Also, the recent slowdown due to the Euro crisis in the west has also brought in a significant change in customer’s preference. The customers whether organizational or private individual are looking for cost effective and flexibility in services provided (The Institute of Transport

Dance Research Paper Example | Topics and Well Written Essays - 1000 words

Dance - Research Paper Example The Egyptians danced ceremoniously as a law by the pharaoh while in Hindus believed dancing to be sacred, as they believed the creator a dancer who danced through seasons. In the ancient times, dancing was a form of worship for the early Christians. Most communities around the world danced in their own methods to show the mood that was in the atmosphere at the time. Dance evolves over time not only in the old days but even presently. Dancing varies with the type of music one is dancing to; romantic music tends to be slow and therefore should have a slow dance in order for the song to synchronize with the moves. I, however, prefer hip-hop dancing style, which involves popping, breaking and locking. It came into existence in the 1970’s with American crews popularizing it. The African-Americans have hip-hop as a culture and the dance has been a major identifier of the hip-hop culture. This from of dance has continually gained popularity all around the world due to the many shows commercializing it. In the eighty’s the show soul train premiered the hip-hop shows with many topnotch dancers participating. This trend has been continually pulling a crowd with and the films starring hip-hop dance styles including ‘step-up revolution’, which premiered in 2012. Hip-hop is a street dance and after its development, it had to have choreography in order to attract professionalism. This led to the birth of jazz music. Jazz has a cool dancing style, which is a cooler more relaxed version of the hip-hop street dance. The main distinguishing feature of hip-hop is that it depends mostly on improvisation from activities in the daily life. This dancing style started competitions between various hip-hop crews that known as dance battles. This dance is a way of entertainment for those who participate while to others it is a mode of livelihood and supporting themselves financially. Hip-hop involves three major styles the first is breaking

Impact of Ageing on Psychological Health

Impact of Ageing on Psychological Health It should be noted that all names of individuals and places in this report have been changed in order to protect the patients confidentiality (Nursing midwifery council 2009). Therefore the patient will be known as Mrs.Brown.Mrs Brown is an 86 year old lady who lives with her elderly husband. According to Mrs Brown husband they have two sons together and 3 grandchildren, they both visit occasionally. She used to work as a secretary until she retired in her early 60s. She clearly had a good memory. She enjoyed travelling abroad, with her husband. For many years she had attended services at the local church where she was well known .as a kind, warm-hearted popular lady in her town for the good things she did. Mrs Brown clinical notes written by her community mental health nurse states that she was diagnosed with dementia the Alzheimer disease 12 years ago. Alzheimers is a brain disease that causes problems with memory, thinking and behaviour. Symptoms usually develop slowly and get wo rse over time, becoming severe enough to interfere with daily tasks (online www.alz.org/alzheimers_disease 21/02/11). Her husband has been her main carer ever since. She attends a day centre once a week and has carers coming in twice a week to assist with personal care. The staff at the day centre has also reported that Mrs Brown now showed no interest and was reluctant to comply with activities which showed that she had lost sense of pleasure. Mr Brown stated that before the diagnosis, they were several episodes when she got lost and was picked up by police to be returned at home.Mrs Brown become disorientated about where she was because of her dementia. She became confused about time. She will also miss her doctors appointments .Mrs Brown couldnt even remember her sons names later on recognise her husband and would lose track of conversations.Mr Brown stated that he made an appointment then to see the general practitioner (GP) who then referred them to the memory clinic where she was diagnosed with Alzheimer. In the last year Mrs Browns mental and physical health has deteriorated rapidly. She can no longer do her activities of daily living and she needs support with personal care. Her behaviour has gradually become more and more eccentric that her husband is no longer copying.Mrs Brown was recently admitted to hospital with chest and urinary tract infection, which would also increase her level of confusion and lack of orientation (Adams 2008).Although now discharged from hospital Mrs Browns sleep pattern was disturbed, she now wanders around at night. She has become more physical and verbally aggressive towards her husband, Mr Brown has raised concerns that he can no longer cope with her behaviours to her CPN.The community mental health team have been monitoring Mrs Brown condition for some time now and liaising with the family, GP, social worker and psychiatrist regarding her care and support as required by the Department of health (DOH 2001), in relation to older people (over 65yrs) with mental disorder.Mr Brown was considering looking for permanent placement in a nursing home for his wife. Mrs Brown was prescribed the following for her dementia Donepezil hydrochloride/Aricept 10 mg once daily at bedtime: is a reversible inhibitor of acetylcholinesterase.They are for the adjunctive treatment of moderate Alzheimers disease. Like all other medication donepezil has its side effects which are nausea,vomiting,anorexia,diarrhoea,insomnia,dizziness and agitation just to mention a few.(Source :British National Formulary 2007) There is currently no cure for Alzheimers disease. However, they are some drug treatments are available that can ameliorate the symptoms or slow down the disease progression in some people such as donepezil, Exelon ,reminyl and galantamine these drugs maintain the supplies of the acetylcholine The (National Institute for Health and Clinical Excellence: NICE 2011) available online, states that these drugs are recommended as an option for people in the mild-to-moderate stages of Alzheimers disease. Older person presentation Dementia is the general term used for diseases affecting the brain, including Alzheimers disease it is characterised by progressive cognitive impairment and the emotional and behavioural problems that result from the cognitive decline (Sungaila Crockett,1993 citied in Tappen,R 1997). There are many different types of dementia although some are far more common than others. They are often named according to the condition that has caused the dementia. They are Alzheimer disease which is the most common cause, followed by the vascular dementia, dementia with lewy bodies and fronto temporal dementia these are the common ones. To rule out that someone has dementia test has to be carried out .Winter (et al 2001) states that there are different illnesses that appear to affect the brain in ways that can cause symptoms similar to dementia. Winter (et al 2001) describes these as people with underactive thyroid gland, deficiencies of certain vitamins and general physical illness can give rise to symptoms of dementia, poor concentration and poor memory ln the case study Mrs Brown was diagnosed with Alzheimers below the author describes what Alzheimer is and its features which lead to the diagnosis. Miriam (1994) describes Alzheimers disease as a brain disease accompanied by characteristics microscopic structural changes in the brain tissue leading to the death of brain cells.lt is the most common cause of dementia in the UK. The first signs of Alzheimers disease include lapses in memory and problems with finding the right words (Alzheimer society available on line) .In normal ageing memory lapse are common as we get older. Also the person mood changes: Particularly as the parts of the brain that control emotion becomes affected by disease. Memory loss is the most common potential impact on the psychological ageing. Remembering everyday tasks becomes a chore. People with dementia may also feel sad, frightened or angry about what is happening to them. The person with Alzheimers may start to have communication problems like inability to recall names quickly, decline in co-ordination and control of speech and action. Feeling and becoming lost in familiar surroundings. Some of these symptoms where noticed in Mrs. Brown. Depression is other symptom for dementia (Tappen R, 1997) states that many individuals in the early stages of Alzheimers disease are also clinically depressed. Some of the behavior exhibited by Mrs. Brown may have been caused by that she was depressed. Some of these features led to the diagnosis that Mrs Brown was suffering from Alzheimer as she was exhibiting these problems. Once a diagnosis of dementia has been made, the next stage will be to assess its cause.Mrs Brown had a series of tests and examination to exclude disease in the rest of the body and to rule out some other brain conditions. The persons memory will be assessed, initially with questions about recent events and past memories. Given these problems Mrs Brown was exhibiting, and the in-put from the community nurse it was agreed that she required further assessment to determine her level of cognitive impairment. This was done by using the mini mental state examination (MMSE) developed by Folstein et al (1975), with consent; Mrs Brown scored 12, which indicated severe cognitive impairment. According to Miller (1999) to examine specific cognitive impairment a Mini Mental state examination is used .The National institute of health and clinical excellence (2011) recommend s that this tool be used for determining a persons suitability for the anti-dementia drugs such as Aricept which was prescribed to Mrs Brown.Aronson M,k (1994) suggests that it is appropriate to include a short list of complete blood count, vitamin B12 level, thyroid function test and brain scan as MMSE may not offer clues to their presences. A brain scan may be carried out to give some clues about the changes taking place in the persons brain. There are a number of different types of scan, including computerized tomography (CT) and magnetic resonance imaging (MRI). Vascular dementia Alzheimer society (2010) describes vascular dementia as a type of dementia caused by problems in the supply of blood to the brain. There are two main types of vascular dementia: one caused by stroke and one caused by small vessel disease. It is the second most common form of dementia The risk factors associated with Vascular dementia, as indicated ,are those associated with cardiovascular disease and include High blood pressure Diabetes Deficiencies of certain vitamins High cholesterol levels Dieses in arteries elsewhere in the body and rhythm abnormalities (Soucers: Martin 1998, Gould 2002, Taylor 2006). People with Vascular dementia may experience these symptoms problems concentrating and communicating depression accompanying the dementia symptoms of stroke, such as physical weakness or paralysis epileptic seizures Periods of acute confusion hallucinations (seeing things that do not exist) delusions (believing things that are not true) physical or verbal aggression restlessness Incontinence. Dementia with Lewy bodies Dementia with Lewy bodies (DLB) is a form of dementia that shares characteristics with both Alzheimers and Parkinsons diseases Person with lewy bodies may have these symptoms A person with DLB will usually have some of the symptoms of Alzheimers and Parkinsons diseases. fall asleep very easily by day, and have restless, disturbed nights with confusion, nightmares and hallucinations Faint, fall, or have funny turns. (Source: Alzheimer society 2010) Legal and ethical issues surrounding people with dementia Dementia raises difficult ethical issues for people with dementia, for their formal and informal carer and for society in general. Formal carers are paid and trained to perform their caring role; those involved in Mrs Brown care were GP, community mental health nurse, and social worker. Informal carers usually is provided by family and in Mrs Brown case it was her husband and children. Tappen R (1997) states that ethical issues include the often painful decisions that must be made about restrictions on freedom, or end of life decisions and the legal issues include patients rights, abuse, neglect and incapacity. Myron F and Wiener M (2004) suggested that legal issues are best addressed while patients still have the capacity to understand and communicate while ethical issues begin at the time of diagnosis and may include whether to tell patients about their diagnosis. The key pieces of legislation surrounding people with dementia The Mental health Act 1983 amended 2007:-it protects the rights of people who have been assessed as having mental disorder including dementia.lf a person with dementia is behaving in a way that is risking other and his/her health can be detained in hospital using this act. The Mental capacity act 2005 (implemented 2007) designed to protect people who cant make decisions for themselves or lack the mental capacity to do so.Recognised that in some circumstances ,being placed in a hospital or care home may deprive someone of their liberty. Deprivation of liberty safeguards code of practice (2008)-DOLS in practice provide guidance for professionals involved in administering and delivering the safeguards. The Code is also intended to provide information for people who are, or could become, subject to the deprivation of liberty safeguards, and for their families, friends and carers, as well as for anyone who believes that someone is being deprived of their liberty unlawfully (department of health online). Before Mrs Brown dementia became severe, when she still had capacity, they had sat down with his husband .They discussed about future plan on what to do with everything including her care.Mrs Brown choose her husband to be her durable power of attorney for all her health care needs and property. Myron F Weiner, M (2005) states that with appropriate durable power of attorney, Mrs Browns husband can consent to her medical care, but the patients wishes if known, must be respected. Mrs Brown capacity was limited to live independently or make her own choices, inorder to respect her autonomy her husband and family were involved in taking active steps to act as advocates and to try and promote her autonomy. As Mrs Brown diagnosis was early she and her family had time to plan about her preferences on treatment and facilitate support from community organisation.Mrs Brown was treated or care for justly by everyone involved in her care. Everyone worked together to create an environment that is safe, sustaining her dignity and optimizing opportunities for independent decision making and functioning. Ethical problems carers Balancing risks and freedom Avoiding telling the truth to prevent distress How to manage conflict between caring for the person with dementia and other commitments. Those caring for people with dementia face ethical problems in caring out day to day care, these problems are important and stressful, those providing care receive little support and providing such support will improve good dementia care. Conclusion

The Day Elvis Almost Died :: Personal Narrative, Autobiographical Essay

The Day Elvis Almost Died I was riding in the backseat of my parents' red Cutlass on a warm fall day in 1984. My only entertainment was listening to the sucking sound the back of my thigh made when I lifted it off the sticky vinyl seat. I remember seeing patchwork fields of rainbow-colored leaves resting on the yellow grass, wishing that I could rake them into big piles, so I could run through them, scattering them across the field again. I rolled the dusty window down to get a better look at the pastures as the hard wind rushed in over my face and through my hair. I stuck my head through the window and opened my mouth, so my cheeks would puff out like Dizzy Gillespie's when he played his trumpet. Slowly, my cheeks began to deflate, and the wind softened as my dad braked the car to turn into the driveway of my grandparents' home, the location of our annual May family picnic. My whole family had already arrived when we showed up. All my uncles immediately bombarded the car, playfully snickering with my dad about always being late so he would not have to help them cook. My Papa Joe, with his Afro of white hair, and my Grandma Lee Lee, who limped like a peg-legged pirate because one leg was shorter than the other, were sitting in lounge chairs talking about how much I had grown. My Uncle Kelly, whose left arm was shot off by his ex-wife during an argument, was walking around, complaining about how he was going to starve if he didn't eat soon. My Aunt Rosie, who always wore a tiny pair of rose earrings and kept a wad of chewing tobacco in her mouth, talked with my mom between spits of brown, runny liquid directed into her plastic cup. Including my cousins and a few distant relatives, approximately twenty-five people were there talking, laughing, and mingling. And there I was, all alone in the land of giants with only my cowgirl Barbie to protect me. I felt like a guppy trying to swim upstream with a school of trout. Even though we had only been there for five minutes, finding my dad and leaving were my priorities.

Explain to the Board of Director

Explain to the board of director how he or she could use the talent management approach to improve his or her company's performance? A talented work force is an employer's most valuable asset. The talent, skills and contributions your employees bring to the workplace can make or break your organization. Company productivity and profitability depend almost solely on your work force. Therefore, retaining talent is extremely important to executive leadership and human resources departments. Activities related to talent retention are sometimes referred to as part of the talent management process.Some employers combine recruitment, selection and talent retention to achieve talent management goals:- 1 Identify your organization's most talented workers. Employees with exceptional work skills, aptitude, interpersonal skills and desire for success are generally referred to as the most talented; however, employees who lack one of these attributes or need improvement in another area should not be ruled out. Talented employees also demonstrate traits such as high motivation, initiative and discipline.They are the ones who seek additional responsibility and have performance appraisals to prove they are dedicated to helping your company achieve success. 2 Review the performance evaluations of your most talented employees. Determine their strengths and areas for improvement; use this information to draft the outline for a discussion about the employee's career aspirations. Don't be discouraged if your meeting with the employee reveals career aspirations in another field. Taking the time to discuss this topic sends the message that the employee is a valued contributor.One of the reasons employees often cite for leaving a company is that they feel the company overlooks their contributions or doesn't acknowledge their opinions. 3 Conduct a needs assessment to determine the training and development necessary to retain employees with the most promise. Include an assessment to dete rmine training for employees who demonstrate aptitude as well. Consider conducting focus groups with supervisors, managers and executive leadership to determine the best way to keep talented employees satisfied and challenged. Review the job descriptions, duties and responsibilities of employees whom you've identified as the most talented. Re-read performance evaluations for professional goals of these employees and compare them to their current duties. If they don't match very well, consider revising job duties or assigning more challenging work to keep them motivated. Talented employees who are dissatisfied with their current responsibilities look for opportunities elsewhere.You can prevent their departure by offering opportunities that further develop their skills and prepare them for future roles within the company through human resources strategy and succession planning. 5 Recognize your talented employees with letters of commendation, tokens of appreciation or coveted roles wi thin the organization. Employers can retain talent through very simple actions that demonstrate their appreciation for hard workers. Human resources best practices suggest recognition and, in some cases, employee rewards increase motivation and improve retention of talented employees.

How does Mary Shelley create tension in chapter 5? Essay

Mary Shelley was born in London in 1797 and her mother died just after giving birth too her. Mary married Percy by her Shelley. At this time new discoveries were being made the first electronic battery was created in 1799 by a man called Alessandro Volta. Luigi Galvani did experiments with frogs and he believed that he had discovered electricity present in human limbs in 1802. In 1815 the guys’ hospital in London did the first unsuccessful blood transfusion. At the time there was a lot of interest in gothic novels. â€Å"Dracula† was another gothic novel it was published in 1897. The novel begins at the North Pole when Frankenstein is chasing the monster to kill it and Frankenstein is rescued by Captain Walton to whom he tells the whole story to. The story starts when Frankenstein is at the university and he is interest in bring dead things back to life; he used his lectures notes who had died, and he also used dead body parts. He tries to bring the bodies to life with electricity. Then the monster comes to life and Frankenstein immediately regrets what he had done. The monster then wants a wife but Frankenstein will not create him one; so the monster decides to kill Frankenstein wife. Frankenstein chases the monster to the North Pole this is were Victor Frankenstein was killed by the monster In chapter 5 it starts in a â€Å"dreary night in November† and â€Å"The Lifeless monster opens his eyes; Frankenstein then realises that the monster is ugly and that only god can create life, then he leaves the laboratory. Frankenstein is upset and disappointed about what he has created he paces up and down his bedroom. He then falls asleep in his clothes and dreams about his dead mother rotting in her grave. In the night Frankenstein wakes up and sees the monster trying to speak. Frankenstein spends the rest of the night regretting that he had made the monster; he spends the rest of the night in the courtyard. In the morning he goes to meet his friend Clerval; they both return to the apartment and he is worried if the monster is still there as he opens the door then realise that the monster is not there anymore Frankenstein is very happy about this. Frankenstein becomes very ill over the winter and the friend Clerval look after him in the spring Frankenstein makes a full recovery. Tension is built up in chapter five by the use of gothic elements. Which create a sense of horror or terror. Mary Shelley uses pathetic fallacy at the start of chapter five as it sets the scene by say â€Å"it was a dreary night of November†; another gothic element is â€Å"I saw the grave worm’s crawling in the folds of the flannel†. Other gothic elements are â€Å"Mingled with this horror† also â€Å"dim and yellow light of the moon; and another one is â€Å"dreaded spectre†.